Over the weekend, I went with AIGA on the Typecraft Inc. Fieldtrip. Since I initially do not know much about the printing and what goes into creating artwork through print and the business aspects that comes with it, I was not expecting the process to be so complicated.
After the brief overview introduction, I realized that the printing business is very competitive and that only way to survive within the industry is to have loyal, targeted customers. The owner showed us some of their finished products and USC related works. One thing that I thought was really interesting was the FOLDING booklet, teaching how to achieve folding techniques.
Working with designers and their specific demands was also a big issue that the printers have to be aware of and address. Since printing already has high input costs, having mistakes within the final draft of the design has to be addressed early on in the process.
A new "technology" called the Laser Printer prints out smoother looking pieces. Like this event planning pamphlet.
