Tuesday, October 11, 2011

Helvetica- A Documentary

I recently watched a documentary on the font, Helvetica, originally named Neue Haas Grotesk, by Gary Hustwit.
It was eye opening to learn about the importance of a neutral font and the world of typography in general.

The film talks about the importance of negative spaces around the letters that holds together the positive space together to form a coherent and clear type face. Made me think about our last project how we utilized negative space to frame our eyes to make strong compositions!

There is much more to the film, but you should definitely check it out for yourself. It's an eye opening 80 minutes into the world of typography!


Check out more information on the film by clicking the picture! 


- Lisa G. Yoo

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