April Greiman Presentation

The transmedia art presentation from April Greiman was very interesting to me because it blended art and technology into one harmoniously. She began with a short biography of her life. She has a ton of teaching experience particularly in architecture and graphic design. She taught at USC for 20 years and has also taught at the Academy of Art University Graphic Design School. Her emphasis in graphic design revolves around always creating a visual hierarchy of info in space. Her most prestigious bodies of work include creating many branding identities for various companies, engaging in many projects as a colorist particularly a quarter million square foot building in Cerritos, creating video images particularly a 8200 square foot image on the corner of Vermont and Wilshire, and perfecting her fine art photography.

She had a demonstration that was captivating to watch. It included quotes from various artists including Mahatma Ghandi. It illustrated type as a narrative, type as an object and type as architecture. She explained her visual hierarchy through various projects that she had completed. She created a flash intro into a website titled SciArt. I was particularly interested in her explanation of the concept of transmedia: where one thing becomes another. 

My favorite of all her works was her branding identity for a 1400 square foot park in Irvine that used to be a military base. I really enjoyed hearing her thought process and how her final identity evolved. I was very impressed by her ability to expand on the project itself into a more abstract, text form. I really enjoyed her presentation and I was also very inspired by her work.