Given the trends of remaking and remixing older cultural artifacts that pervade our current context, design has been charged with the task of (re)introducing these items with newly corresponding auras that, at once, describe the nostalgia which calls for their resuscitation and the differences by which the new incarnations justify their emergence from their older, originary incarnations. Although often designers and others involved in the reproduction of these objects/media enlist both aspects when creating their adaptations, determining the weight of one over the other largely depends on the overall desired effect.
The movie posters above correspond to the original and upcoming adaptation of the film Deep Throat, respectively. While the images share some similarities, such as the dark border around their edges and black and white photographs of their stars, their compositions are as different as the intrigue that their respective taglines incite. Whereas the original poster features an adult-content warning in large typography consistent with the advancing of the female figure from the background to the foreground, where she "explodes" out of the frame, and the reported first instance of a pornographic film with a plot, the second poster conveys its status as a reappearance or adaptation of the original in the much smaller and less-truthful adults-only warning. Further, although one might argue that the tagline of the posters could be interchanged without disrupting the overall effect of each image, the way each poster captures the films' stars speaks to the "newness" of the film in the original poster and its anticipated, recontextualized iteration in the second with the close cropping of Amanda Seyfried's head and shoulders.
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