What Design is to Me..

I'm a novice in this area, but what attracted me to this area was the fact that design is a craft that almost magically entices humans to something. This something can be something so ordinary in the practical aspect, but with a touch of design it becomes something so desirable by human.

I personally believe it is design that made Apple such a successful company, design more so than the technical skills that Apple had. (this coming from a computer science major)