For this collaborative project,
our group decided to work with collaging and creating a fashion look book with
the use of art. Throughout this project I learned a lot of skills that not only
will make me a better designer, but also will help me when I enter the working
world.
After pairing up with our 402
partners and agreeing on the idea, we were begun figuring out a way to
integrate everyone’s strengths and skill sets into the final project. Faye was
very interested in the business and marketing aspect of the brand as she was
responsible for creating the pitch and developing a marketing plan as to who
are target audience would be. Marisa was very interested in learning about
typography as she explored many different type -aces and fonts that would be
good for our look back. Hemmie and I were both very interested in the fashion
aspect of the book, as we wanted to be in charge of creative aspects such as
the layout of each page, the collages, and the vision of the brand. After the
first meeting I was extremely excited to work on this project but then things
ended up taking a turn for the worst.
When working on the
project I felt as if the 402 students weren’t opposed to listening to mine and
Marisa’s ideas. Throughout the entire project we were assigned busy work like
coping and scanning pictures and searching for models while they took more
charge in the overall project. Our ideas were always shut down and if they
didn’t like they something they would simply say “no” and not explain what we
could do to make it better. The end product was not at all what I visioned
which not only was upsetting but somewhat embarrassing. No one wants to present
a project that they aren’t proud of. The paper quality that they chose was
cheap and sloppy looking and ending up looking like a prototype rather than a
final product. As a result of this I decided to continue building this project
and imputing my creative visions and ideas into the final look book, which I
hope will look more successful.
No comments:
Post a Comment