Last Tuesday, I had the pleasure of attending a lecture given by Stefan Bucher. Bucher is a writer, illustrator and graphic designer. He is California based and is the creator of the design firm, 344. Before Tuesday, I had never heard of Bucher. I am always excited to learn about and explore the work of artists and designers, whether new to just me or to many. Bucher took us on a journey through his own independent artwork and projects he had worked on for companies. It was amazing to hear him explain the evolution of his ideas; I felt like I had an inside look into his mind and his thought processes.
He discussed his book, The Graphic Eye, first. This was one of his first creations, and by the end of his lecture, you could truly understand how much his work had evolved from this first coffee table book. He went on to discuss the creation of the Yeti Story, a project he initially developed as a window display for Saks 5th Ave. that developed into a story book and stuffed animal toy. After this, Bucher was hired to put together the graphics and design the space in the Monte carlo for the Blue Man Group. It was neat to hear how much Bucher enjoyed this task and how fun it was for him to design simple things such as the carpets, lights and gift shop; they all came together and looked magnificent!
Finally, Bucher discussed his Monster series, probably what he is most well known for. His monsters are creations from ink blots that all have such outstanding personalities. I found his idea behind them fascinating, that he started with an ink blot so he didn't feel as if the monsters were created out of nothing. I enjoyed Bucher's talk, mostly because of his extremely eccentric and outgoing personality. He is a quirky guy, but an excellent public presenter. He engaged with us as the audience.
Bucher's website: http://www.344lovesyou.com
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