Showing posts with label Roski Events. Show all posts
Showing posts with label Roski Events. Show all posts

Friday, April 11, 2014

Roski Talks: Stefan Bucher

April 1, 2014

Last Tuesday, I had the pleasure of attending a lecture given by Stefan Bucher.  Bucher is a writer, illustrator and graphic designer.  He is California based and is the creator of the design firm, 344.  Before Tuesday, I had never heard of Bucher.  I am always excited to learn about and explore the work of artists and designers, whether new to just me or to many.  Bucher took us on a journey through his own independent artwork and projects he had worked on for companies.  It was amazing to hear him explain the evolution of his ideas; I felt like I had an inside look into his mind and his thought processes.

He discussed his book, The Graphic Eye, first.  This was one of his first creations, and by the end of his lecture, you could truly understand how much his work had evolved from this first coffee table book.  He went on to discuss the creation of the Yeti Story, a project he initially developed as a window display for Saks 5th Ave. that developed into a story book and stuffed animal toy.  After this, Bucher was hired to put together the graphics and design the space in the Monte carlo for the Blue Man Group.  It was neat to hear how much Bucher enjoyed this task and how fun it was for him to design simple things such as the carpets, lights and gift shop; they all came together and looked magnificent!  
Finally, Bucher discussed his Monster series, probably what he is most well known for.  His monsters are creations from ink blots that all have such outstanding personalities.  I found his idea behind them fascinating, that he started with an ink blot so he didn't feel as if the monsters were created out of nothing.  I enjoyed Bucher's talk, mostly because of his extremely eccentric and outgoing personality.  He is a quirky guy, but an excellent public presenter.  He engaged with us as the audience.  
Bucher's website: http://www.344lovesyou.com 

Tuesday, April 1, 2014

Stephan Bucher Talk

I really enjoyed the talk tonight from Stephan Bucher! He talked for quite a while, but his witty sense of humor helped pass the time. As he went through the projects, I enjoyed seeing how so many of them (at least the ones that he showed) had a personal slant to them, particularly with the monster characters. It was also refreshing to see that he included projects with mostly personal value or connection, rather than ones for big name brands, or that made more money. On the money note, Bucher's "Greed Management" concept was awesome. I myself deal with those money vs. pleasure/responsibility dilemas, and it's refreshing to see someone who acknowledges a scale, or balance, rather than pushing an extreme. It takes self-assurance to admit faults, so it was cool to hear Bucher discuss his own ups and downs as a creator and business person. His few moments of self-congratulation were balanced out with an acceptance of difficult work and hours spent in potentially unfullfilling ways. I personally enjoyed these more philisophical nuggets from the talk, but the work was also interesting. It's awesome to see a project such as the time travel charity store that was quick, fun, and refreshing balanced out with a grueling corporate process such as the Blue Man Group, where he had to squeeze out creative moments from an otherwise dull process.

Tuesday, February 11, 2014

American Rag Talk

Tonight I went to the talk from Mark Werts, founder of the American Rag stores. The majority of the talk was devoted to a slideshow walkthrough of the La Brea location here in Los Angeles. As one of his associates clicked through the slides, Mark commented on the various pieces in the location and tied them into his business philosophy and model. Personally, I felt that the end of the talk devolved a bit. He promised a discussion of current trends, but instead I got a mindless espousal of globalization and a short by pretty nonsensical statement on how the west is "in decline". Nevertheless, the vast majority was quite interesting and he made a couple points on retail that I had never really thought about. Firstly, he showed a couple items that they stock, but do not really sell, such as music CD's, and expensive hand-blown glasses. The idea is that these items aren't so much to generate revenue as they are to reinforce the store's image. Furthermore, he interestingly said, "I try to find what no-body wants". As he clicked through the slides, it seemed that each found piece in the decor was some cheap and inexpensive knockoff. Rather than attempting to fill the store with high-end bits, Werts used discarded, seemingly-worthless knick knacks to create a consistent but eclectic look.

Sunday, September 29, 2013

Jennifer West Presentation


I attended an event at the film school at which Jennifer West, an Assistant professor at Roski, screened and talked about her films.

Jennifer West
West started out by taking about a work that she is currently working on. In it, she wants to include 100 films that have influenced her. She believes that the ideas and memories created by movies mold an artist’s psyche. This idea is like that of Sherin’s when she told us in the class that inspiration could come from anywhere and that the world around us impacts our art making.

West then began to talk about her process when making films. She hand manipulates film celluloid with all kinds of materials. She scratches at the film, drenches it in lemon juice, coffee, lipstick, salt, etc. and does all kind of other things to the film celluloid. She calls this “direct film-making” because it is camera-less. However, she also has film that are image-based and which use a camera.
 
Stills from various films by Jennifer West 

Raising interesting questions about authorship, West does not create art in expected ways. Sometimes she makes her film a public performance, and asks viewers to do things to the film, such as drum on it or skateboard over it. West’s filmmaking is therefore sometimes collaborative, so there is no singular source of creation, putting the idea of authorship into question.
Jennifer West; Skate the Sky Film (35mm film print of clouds in the sky covered with ink, Ho-Hos, and Melon - taped to Tate Turbine Hall ramp and skateboarded over using ollie, kick flip, pop shove-it, acid drop, melon grab, crooked grind, bunny hop, tic tacs, sex change, disco flip - skateboarding performed live for Long Weekend by Thomas Lock, Louis Henderson, Charlotte Brennan, Dion Penman, Sam Griffin, Jak Tonge, Evin Goode and Quantin Paris - clouds in the sky shot by Peter West)
West’s films question authorship in even more radical ways in that she sometimes remakes someone else’s work. In one film that she screened, she manipulated the film celluloid of select scenes from Jaws 2. She therefore appropriates someone else’s film and makes it her own. According to West, she does not believe that her new fabrication of these Jaws scenes is subject to copyright law because she has transformed the original into something else. That’s a pretty definitive statement, but I think it’s a difficult line to draw and that the source of authorship in West’s work based on Jaws 2 is uncertain. Her work reminds me of collage art and its use of appropriation.

Jennifer West
Still from
Heavy Metal Sharks Calming Jaws Reversal Film (faded
pink super 8 film print - library copy of select scenes
from Jaws - from Lorain, Ohio public library - treated with black fabric dye enriched with heavy metals: iron and zinc vitamins, celluloid grated with stone, whipped with hair headbanging, impressed with thumb and pinky print
devil ears - headbanging by Monica Kogler and Jwest)

2011
6 minutes, 47 seconds
West’s work is very conceptual. She says that the final product is not as important as the idea—the materials she wants to treat the celluloid with and the content she wishes the film to have. It is therefore the process and not the artwork that is of importance to West. For example, in one film she subjected the celluloid to radiation. The result of the film was unexpected. The film turned out to be slow and relaxing with the celluloid's exposure to radiation.  West’s idea was to expose the celluloid to radiation and thus make something visible, exposure to radiation, that happens all the time. What she got in the product was an unintended irony in that her most relaxing film came about by being exposed to harsh radiation.

Most of the films that West screened were abstract. They were about layering abstract forms and thus creating movement, vitality and energy. The result was hypnotic and visceral. When I closed my eyes I could still see the flashes of the film through my eyelids. Though I admire the rhythm and movement that West creates through repetition, at times her films were so repetitive that I felt sleepy. Her films are also so hypnotic that I felt uncomfortable watching them. It felt almost like mind control.

Jennifer West; Regressive Squirty Face Film (16mm film leader squirted and dripped with chocolate sauce  ketchup, mayonnaise  and apple juice), 2007. 


West’s films, to me, are all about time. The film celluloid that she uses in the films contains the records of all that she has subjected the celluloid to. The films are therefore records of time, of process, and thus freeze time in a way.

Monday, April 16, 2012

Extra Credit: Artist Panel

Mitchell Syrop
Bruce Hainley
Lisa Lapinski
& Mayo Thompson

in conversation

Room WAH 108
Thursday, April 19th, 7-9pm
Followed by a reception




Saturday, February 25, 2012

Sean Adams’ Talk

The talk by Sean Adams in WAH 105 last week was my first in-depth introduction to a career in design.
(this is my favourite:) 
Sean Adams is the founder of AdamsMorioka, a design firm in Beverly Hills. He has been designing as long back as in high school, when he used to design posters for school events. He gave up the opportunity to apply to Harvard and instead went to CalArts. After graduating, he dabbled in many heterogeneous projects, experimenting with different styles and genres. It was when he founded AdamsMorioka in the 90s with his college friend that he developed his signature style, which emphasises clarity, purity and resonance. Some of his notable work includes the rebranding of The Academy of Motion Picture Arts and Sciences, a design campaign for his friend’s restaurant called Mexico, and a book on the demographics of graphic designers (which was a first of its kind and won many awards). Some of his regular clients include Disney, Nickelodeon, Sundance and USC. He has also served as the President of AIGA. He now also teaches design.
I picked up a lot of good advice from him, like keeping things minimal, the different ways that text that can be used in designing. His mantra of taking on work based on criteria like fun, fortune and fame (there must at least be two of these in each project) in his business decisions was interesting. ‘Fun’ is ultimately the most important, which is visible in his approach to design now, as he has reached a state where he is guided more by self-actualisation. Another thing that stood out in his career decisions was that everything was intensely thought out. It was clear that no matter how much designing you do for personal reasons, you still do need to keep practical strategizing in mind. 
The importance of communication showed through in his talk, in the importance of ‘clicking’ with clients, the rhetoric used to target different audiences, and the interaction among the people working in a firm or on a project. 

After attending the talk, I feel that my design-related goals are a lot clearer, and I have a more realistic perception of what being a designer entails.
PS: I have a really bad audio recording of his talk, if anyone is interested.

Images sourced for educational purposes from: AdamsMorioka 

Tuesday, March 22, 2011


Bring It, Make It, Swap It, Take It! Roski Art Swap

March 29, 2011
5:00 PM - 7:00 PM
University Park Campus, South Lawn
Make mono-prints
Model in clay
Generate buttons and books with AIGA
Create ink drawings
Answer the SOFA challenge—sidewalk chalk drawing
Bring art to trade
Pluto is not a planet t-shirts
Popcorn · soft drinks · music · Let's Be Frank turkey, beef, and vegan hot dogs
Trade art with your classmates at the Swap Tarp!