Stefan Bucher talk

Last week I went and heard Stefan Bucher talk at the Roski talks. He was extremely funny while being informative and I definitely got a good glimpse of his design life. I found it interesting to hear his concept of greed management and how it is important to do things for money but at the same time not give up your artistic vision. In particular, his work for the Blue Man group was something where this concept came into play as this client would tell him exactly what they wanted, making the design process very boring and untrue to Stefan's vision. However, doing this paid off as he was then allowed to design the entrance for their show.

Another one of his project that particularly interested me was the Yeti that he designed for Saks 5th Ave. This project is more true to Stefan's vision. In the first year Stefan only designed the toy and left all the other design to another designer, however, they did not fulfill Stefan's vision and failed to generate sales for Saks. The next year Stefan ensured that he went back to Saks 5th Ave and worked on the Yeti to fulfill his vision. He created a book with fur and gave the Yeti a personality. Surely enough, this turned out to be a success. The following year, the window display of Saks 5th Ave, complete with moving figures, was based on his book.