Shelf Life @Roski

The Shelf Life event at the Roski school was really fun and interesting. What I found most intriguing about the event was how each small press had its own set of beliefs and inspirations. I really enjoyed talking to people at each individual booth and learning about their work. I loved how the people working there were so passionate about their work and really demonstrated an intrinsic desire to create these things.
I felt that a lot of the designs in Shelf Life were really contemporary and appealed to a younger aesthetic. Most of the designs were playful and not very mainstream. Although the designs were unconventional, they were really trendy and showed that there was close attention paid to the aesthetics of the work.