Poster Project

For my poster project, I was given the assignment of Book along with the style of 50's/high modern. I chose to do a play made into a novel published around the early 1950's entitled "Death of a Salesman," which is a very pensive and sort of melancholy filled novel about the troubles of surviving as a family and as an individual in the harsh world. I used photoshop for the poster, I decided to use two colors, white and a neutral grey blue.  I decided that this blue would fit the sort of "depressing" aspect of the novel. The image of a cutout is in white and it is a cutout of the salesman, walking away holding briefcases. The typeface runs in the interior of the cutout and is spaced for a stylistic 50's modernist effect. The "salesman" is intentionally the smallest of the words because it is the most important word of the poster--sort of an ironic emphasis. There is a very slim horizon line on the bottom to give the figure some sort of place within the scene, as well as one on the top (both do not continue toward the end of the page.) The cutout is clearly a salesman, and the three words that are most easily read  because of their size are "DEATH OF A" so even from a distance it is pretty effective to have the "Salesman" in a smaller font--it makes for dramatic tension.