Friends with you is an artist collaborative founded by Sam Borkson and Arturo Sandovall III. FWY promotes the two artists’ common message of luck, magic and friendship through popular designer toy line, public installations, playgrounds, performances, and multimedia projects. Due to its image, FWY has helped world’s most prominent brands such as Nike, MTV, Red bull and etc. FWY works toward its message and open its community to globally known artists to create innovative works that will redefine its audience.
One of the installations I have seen was Rainbow Valley from Miami. It is specifically built in a mall, and it is a playground for children. This installation was designed with the artists from Playtime LLC. The general concept of this work was to deliver a new initiative that seeks to enrich and enlighten people’s experience at the mall. As you see, the installation brings out a very colorful scheme that makes shopping even more fun for families. Because shopping is not soothing for children, FWY created this so that shopping would be easier and entertaining.
Looking at the installation, I was able to see their message and theme. It looks very friendly and contains a magical presence that is child- friendly. I can see a close resemblance of Murakami’s work and FWY’s, because both artists aim for marketing and promoting. I think that these arts are very essential for the art world because it is able to promote contemporary art for the people who are not interested in art. Art not only being displayed on museums but being displayed in the public does bring friendliness to the society.
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