An aspect of design I decided to research is logos. A logo is an ideogram, symbol, emblem, icon or sign that with a logotype (a unique typeface) form a commercial logo. They are made for quick recognition and association with a brand. The shapes, colors, fonts and images set it apart. Ideograms may be more effective than just a typeface. Branding attempts to have cross language marketing, for example the Coca-Cola logo. Color can be used to express a certain emotion that the designer of the logo wants to convey, or for people to associate with the product. For example, red attracts attention, red white and blue patriotic, green is health and hygiene, light blue or silver is diet foods. Subdued tones and lower saturation can communicate reliability, quality, relaxation. Logos can also be dynamic, meaning that they are able to change for whatever the company wants. For example, cartoon characters can be shown doing different things such as eating or playing sports. MTV and Google have also used similar techniques.
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