1. Before you even enter the museum, you are greeted by a graffiti-filled garage. This is a warm welcome compared to the usual dismal gray walls usually characteristic of a parking garage. This, along with the rest of the the museum, denote a theme of action:reaction. I find this theme both relevant and compelling. Most designs in the museum were concerned with our wasteful tendencies. One doesn't have to look far before realizing the importance of sustainability in our current society. News, media, entertainment, and citizens alike highly publicize the problem. It is also interesting because the designs suggest solutions to an array of problems. There are natural problems, like a hurricane, or a man-made problem, like the recent oil spill. Although man is not responsible for the earlier, he still reacts as if it was a problem he created.
2. The theme of Action:Reaction is manifested in every display, in many different ways. One example is Puma's "Clever Little Bag." It sees the problem--all of the cardboard wasted on shoe boxes and the plastic/paper wasted on bags. Then, it provided a solution - combine the box and the bag in one hence reducing overall paper use.
3. I feel that the Prius roadside floral billboard captured the theme most closely because it addressed it on many levels. First, it saw the waste used to make billboards out of plastics, etc, and designed one using flowers as the medium. Not only does the address medium, but also has a purpose. The emissions caused by driving are a large contributor to global warming, using nature reduces the creation of greenhouse gasses. It provides a clear message to the driver and successfully advertises the fuel-efficient cars.
http://www.youtube.com/watch?v=5XNK9R2Gwo8&feature=fvst
4. I found the OK GO! most interesting because it addressed the theme in a very direct, yet unique way. It was literally 2 minutes of showing actions and the subsequent reaction. It showed interesting reactions to an action, which provides new insight: should we look to unexpected solutions to fix our problems? The video, besides displaying action:reaction, also had a very 'out of the box' feeling about it could inspire a new way of thinking about 'reactions.'
5. I think that the Method Detergent Bottles were the least compelling. Products that are mostly plastic are expected to make more efficient designs. All bottles are currently cutting down, so I found little value in displaying these particular bottles. I have seen more interesting solutions to the problem at my local grocery store.
6. Overall, I found the exhibition very interesting. The theme was displayed in literally every context I could imagine--entertainment, social networking, fashion, architecture, product design, art, and so on. It had a lot of variety and showed the viewer that you can make changes to nearly every aspect of you life via the many ways they showed the action:reaction effect.
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