Wednesday, October 20, 2010

Field Trip




1. The theme of the Biennial was Action/Reaction, which translated into simple terms, means how artists react to current events (sociopolitical, economic). The show was divided into four categories: fashion, transportation, graphic design, consumer products and architecture. I found the theme extremely relevant out of sheer timeliness. Artists drew inspiration from world around us based on what is happening now. Despite such broad topics, an underlying theme was the environment and eco-friendly design.

2. Every object in the show seemed to fit the theme rather well. An emphasis in sustainability was definitely evident throughout. One example in particular that exemplified the theme was the Prius roadside "living billboards" that used flowers and plants to create an image. I thought it gave a new meaning to the old saying, "stop and smell the roses."

  1. 4. For me, the object that matched the theme most closely was designer Raven Kauffman's detailed and ornate response to the rise of trendy, cheap clothing, embodied by companies such as Forever 21. The action was the fashion waste associated with high volume sales of cheap clothing. The reaction was a throwback to the days when everything was handcrafted and made with attention.
5. I thought the most interesting piece were the Method detergent bottles. I really appreciated the thought that went behind being eco-friendly. It was a good balance between functionality and artistic design. Not only was the bottle made to use less plastic, but the overall feel of the packaging communicated a modern, sleek brand identity. Method took the popularity of eco-friendly packaging and made it cool to look at and use.6.I thought the least interesting piece was made by designer Michel Berandi. Although the design was interesting to look at, it was not aesthetically pleasing. Maybe his fashion just wasn't within my stylistic sensibility, but I was not impressed. His designs on the wall did not seem like they could be brought to life in physical form, which I believe is a key quality to good fashion. Otherwise, it's not fashion, it's more fine art.

7.I was impressed by the overall concept and execution of the exhibit. Although many artists were reacting to similar issues (i.e.: sustainability), they all did so in very different ways. Through the various categories, I understood that sustainability is a zeitgeist of our time. It was nice to be able to see such a diverse collection committed to this common theme.

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