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| Balance |
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| Balance |
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| Balance |
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| Movement |
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| Movement |
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| Proportion |
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| Proportion |
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| Emphasis and Economy |
Saturday, February 22, 2014
Virtual Crit- FADN 102 (morning class)- Julia Shapiro
Virtual Critique- Gabi Horowitz
Here are my 8 designs for critique. I specified the designated principle below each design. 
Thursday, February 20, 2014
Tuesday, February 18, 2014
Roski Talks: Michael Lejeune, February 4, 2014
Greetings to all!
My name is Ella and I am a freshman Fine Arts major.
On February 4, I attended my first Roski Talk in the Gin D. Wong Auditorium. It was held at 7 pm and the featured guest of the night was Michael Lejeune, who is the Creative Director for Metro LA (formally known as Los Angeles County Metropolitan Transportation Authority). Lejeune was the first person to hold the title of creative director at Metro. He came in with Metro needing help in appealing to the public and attracting citizens of L.A. to use public transit. The first thing Lejeune talked about was how he noticed immediately that the name needed to be shortened. He comically noted how nothing with the word 'authority' in its name would appeal to the public. Lejeune continued to talk about how he dove headfirst into his job and became responsible for creating ad campaigns that were aesthetically pleasing, eye-catching and most importantly persuasive. In addition, he and his team re-did the route maps, brochures and security signs. Lejeune's presentation was far from mundane; his presentation felt like a journey through the creative life of Metro. He not only presented images and explained the ideas behind certain campaigns, but also doled out supportive advice regarding careers in design. He left with one small, yet powerful tip: always communicate who you are, and what your story is. Always have your personality shine through and illuminate your work.
After hearing Michael Lejeune speak at Roski, I felt excited to take the Metro and explore LA! He showed me that design and art can be meaningful in the most unexpected areas.
Here are some images of Metro's ad campaigns to give you a taste of Lejeune's bright ideas and hard work. (the first of which hits close to home!)
My name is Ella and I am a freshman Fine Arts major.
On February 4, I attended my first Roski Talk in the Gin D. Wong Auditorium. It was held at 7 pm and the featured guest of the night was Michael Lejeune, who is the Creative Director for Metro LA (formally known as Los Angeles County Metropolitan Transportation Authority). Lejeune was the first person to hold the title of creative director at Metro. He came in with Metro needing help in appealing to the public and attracting citizens of L.A. to use public transit. The first thing Lejeune talked about was how he noticed immediately that the name needed to be shortened. He comically noted how nothing with the word 'authority' in its name would appeal to the public. Lejeune continued to talk about how he dove headfirst into his job and became responsible for creating ad campaigns that were aesthetically pleasing, eye-catching and most importantly persuasive. In addition, he and his team re-did the route maps, brochures and security signs. Lejeune's presentation was far from mundane; his presentation felt like a journey through the creative life of Metro. He not only presented images and explained the ideas behind certain campaigns, but also doled out supportive advice regarding careers in design. He left with one small, yet powerful tip: always communicate who you are, and what your story is. Always have your personality shine through and illuminate your work.
After hearing Michael Lejeune speak at Roski, I felt excited to take the Metro and explore LA! He showed me that design and art can be meaningful in the most unexpected areas.
Here are some images of Metro's ad campaigns to give you a taste of Lejeune's bright ideas and hard work. (the first of which hits close to home!)
Monday, February 17, 2014
Hi guys!
I thought I would share a design I really love with everyone just for fun. A few years ago, I visited a friend of mine who had the most interesting stuffed animal sitting on her bed. I instantly fell in love with this stuffed rabbit with a mustache and had to get one for myself. After doing some research, I found out the little guy was called a "labbit" and was a creation of Kidrobot. Kidrobot produces what they call pop art and "designer" toys, most of which has kind of an adult or mature spin on it. Anyhow, after snagging up my first labbit, I later found out Kidrobot had created a mini one, and I had to have it. So my labbit on my bed was joined by one more little companion. A few months later they created a mega labbit (not kidding this thing is about 2 feet long and 1 foot high) and not your average stuffed animal. I had grown so in love with these guys and ended up with one more, basically having them take over all my space. I just thought I would share this with everyone, because I consider these guys art, and everyone who sees them can't get enough! So check out http://www.kidrobot.com and some of their awesome stuff! And here's a few picture of my labbits so you all can understand how fun they are!
I thought I would share a design I really love with everyone just for fun. A few years ago, I visited a friend of mine who had the most interesting stuffed animal sitting on her bed. I instantly fell in love with this stuffed rabbit with a mustache and had to get one for myself. After doing some research, I found out the little guy was called a "labbit" and was a creation of Kidrobot. Kidrobot produces what they call pop art and "designer" toys, most of which has kind of an adult or mature spin on it. Anyhow, after snagging up my first labbit, I later found out Kidrobot had created a mini one, and I had to have it. So my labbit on my bed was joined by one more little companion. A few months later they created a mega labbit (not kidding this thing is about 2 feet long and 1 foot high) and not your average stuffed animal. I had grown so in love with these guys and ended up with one more, basically having them take over all my space. I just thought I would share this with everyone, because I consider these guys art, and everyone who sees them can't get enough! So check out http://www.kidrobot.com and some of their awesome stuff! And here's a few picture of my labbits so you all can understand how fun they are!
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