Inspiration.
A lifestyle.
Design pervades every aspect of our lives, even the parts your mind doesn't usually associate with the fashion or haute couture that the word "design" initially evokes. The most whimsical creations demand a discipline to complete the translation from thought to fruition. The most basic productions require a structuring that ensures the feasibility of realizing an idea. That discipline and structuring is design, without which the world would be reduced to chaos and stripped of any aestheticism.
Design is such an integral part of society as we know it; it is the foundation for creation, inspiration and life.
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