I was fortunate enough to attend the Ed
Fella lecture with my typography class earlier in the semester, and
was inspired by his talk about his own creative process. He walked us
through his upbringing in Detroit, Michigan, where after little
success in high school he attended a trade school where he was taught
the fundamentals of the Bahaus. While many of his peers moved to LA,
New York, and Chicago, Fella decided to stay in Detroit and made a
good living as a designer in his early to mid life. It was only
later, after being offered a position to teach at Cal Arts, that he
decided to move to Los Angeles and continue his love for design and
typography on the west coast. While his love of the Bahaus shows
through in much of his early work, his more recent compositions show
a wild side of him full of chaos and fun. He discussed how he gets
across the message of a poster or logo through the texts he designs,
and showed us the various stencils and tools, in addition to his
sketchbooks, used to create some of his most popular work. Overall great typography work.
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