That lecture is really really amazing. There are some key points Andrew Byrom mentioned during his talk. Remember what Professor showed us about Paula Scher? She said she believed in the instinct of creating arts. There is no long process, but only that moment of having the image in her mind, and for the next second, she knows how to do her works. Andrew Byrom said the same thing, but he said that "it takes only five minutes, but there are five or ten years before that five minutes". It's all about experience. Most of the instincts are from the things we have seen before. The five minutes therefore do have its process.
There are another thing that I finally found an answer, that is the differences between art and design. According to what Andrew Byrom said, design is the work that will bring audience to certain direction; art, on the other hand, might cause different thoughts and moods of each viewer due to the different experiences they have.
The last thing I have noticed, and is the most important part of the talk, is his passion toward his job. "...I love my job, arts and design, and my family..." he said. I think this is the crucial part of being an designer/ artist, or just to say, of life. He does this because he loves it. It's not because of his parents' or the social expectations, but solely because he loves it. And to me, it's the main reason that makes him and his works so amazing.
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