Curing a Hangover: A Collaborative Effort

Pairing up with Katrina, Karen and Brittany, our group had one mission - to create a unique product label for a juice to cure hangovers. Our group was really fortunate to have little barriers right from the start. When we wanted to voice an opinion, bounce off ideas and play devil's advocate on some creatives, nobody in the group was afraid to speak up. I think that is the key to a successful collaboration. First and foremost, the players all have to feel like they are in equal standing of each other.

Our skill sets also complemented each other very well. Katrina was able to support most of the illustrations with her drawing skills; both Karen and Brittany were skilled in layout, typography and graphic design; I was able to write the copy and bring a marketing perspective to our project. 

We really hoped to differentiate this juice from other juice brands saturating the market. One of the struggles we had was maintaining the same vision for the brand - some wanted it to be snarky, almost medicinal, while others were looking for a cleaner aesthetic. Some goals just didn't align, but in the end we rallied and made it all work cohesively. We just had to keep reminding ourselves of the main vision!

Ultimately, I think we worked together very well. We hit some rough patches here and there, but that just confirms that the collaboration was WORKING! It was a rewarding, hilarious project and a very useful way to meet some great people with experience in design.