SOCAL SIGHT

After some speed-dating to pair up with our 402 partners, the task for our newly-formed team then became to figure out a way to integrate everyone’s perspectives and skill set into a cohesive whole final project.  After one senior mentioned her nostalgia regarding places around Los Angeles (as she would soon be leaving), we decided that a lookbook of memorable LA locations would suit our purposes quite nicely. Our one conundrum, however, was finding a way to make our book more personal than simple objective photographs of these places. We chose to not only take a photo of two places per person, but also illustrate our memory of the place in any medium we found suitable, accompanied by a description of our experience at the place. 

I was thrilled! Not being a design major, I was excited to be working on a project that accommodated my strengths (especially the sidewalk spraypaint cover). It also revealed some of my weaknesses- for example, book layouts and photoshop. With the help of our 402 guides, however, I was lasso’ing like a pro. The circular nature of the book made the production rather difficult, as the Kinko's printer was misaligning the front and back pages. In order to fix this, we had to have an emergency meeting and Exacto the night away.

Here’s a glimpse of the introduction to the book, inside the front cover:

“ People are constantly changing; their opinions and objectives can vary based purely on time. Whether it is the time of the day or a difference of ten years, how one internalizes an experience is based on the person they are at that very second of the situation. Socal Sight is a compilation of four graphic artists who strive to document their experiences in the greater area of Los Angeles in a creative and unique manner. This look-book depicts four distinct perspectives of eight locations in which each artist photographed, rendered, and experienced the site. Socal Sight demonstrates the artists’ unique ability to view the world at a specific time. This personal project will be a documentation for the artists to review to contrast their opinions and outlook on life from the past. This book also serves as a source of entertainment for people who are looking to view Los Angeles through a new and interesting lens.”