FADN102: Design Fundamentals: "Hand Made" Collaboration With 400 Students

Wednesday, November 20, 2013

"Hand Made" Collaboration With 400 Students - Joanna Lee

For this collaborative project, our group decided to work with typography. Instead of solely utilizing computer graphics, we decided to go back to the basics by also experimenting with hands-on, tangible material so that we could explore all realms of type and font production. The idea itself was very general from the start, which opened up all doors for every group member to bring fun, exotic, everyday items that would form letters and eventually pertinent, cute little phrases. During the first group meeting, we brainstormed the concept of our project; we all came to the consensus that we wanted a visual book (almost like something that could be found pleasantly sitting on top of a table at a coffee shop for passersby to stop by and flip through) that provided both the artistic and entertainment elements to its readers.

Link to the E-book, Hand Made: http://issuu.com/michael_bermudez/docs/handmadefont_project

"Hand Made" book cover page

Doing so brought more life to the text, and showed me that not everything in the design world had to be computerized and technology-based; sometimes going back to working with materials with one's own hands makes the experience even more intimate because one can feel the textures and how the objects themselves physically function and create the piece. Personally, it was a good wake-up call because I had assumed that design immediately associated with only computer-made layouts, spreads, etc. But through the experience that I gained while working on this project, I noticed that you can do both computerized works with an integrated hands-on creative aspect to it as well.

Previously, I had always seen typography with a very skeptical eye because it only appeared to be a very narrow-minded, tedious process of learning the intricacies of text. Working on this project definitely showed me how the letters of the alphabet have unique shapes and symbols that all hold certain significance. Physically forming them with my hands when tying the rubber bands from one pin to another created a tension that I as the artist could feel while creating the rubber band "strokes" to create each letter, and positioning the safety pins in a rational and artistically-pleasing technique was a very fun concept to learn as well. Other different media that were used included grass blades, which had a very sharp and pointy feel to it, the tea bags, which held a very strong and fortified feel to it, sticky notes, which signified playfulness, and pixy dust, which was a very soft medium to work with (which meant that it took a lot of time to form.) The creation of the alphabets took about 2 to 3 class work studio days, and the rest of the work (compilation of the e-book) was done in and outside of class. We decided to include little phrases that correlated with the material used to make the words and the alphabet letter themselves because not only would it be practical, but more engaging because it shows the functionalities and readabilities of the letters we made from the rubber bands, grass, pixy dust, wet tea bags, and safety pins.

Not only did I learn the valuable art of different typographical creations, but I also learned how to work in a group with varying interests and emphases. At first, being grouped up with a pair of advanced level students was overwhelming to me, but it was great that they encouraged us to be free in our thinking and to include input into what kinds of materials we would want to use to make the fonts. It was also a technical project because we thought about how to place and space the letters and which witty phrases to incorporate with each font.

Overall, I really enjoyed participating in this project, and I would definitely want to try it another time if I were given the opportunity to do so because I know for sure that every group learned something valuable, worthwhile, and unique from their own experiences.